What is this ‘WOO’ you speak of?

Noun: A shout for joy
Verb: To persuade or attract
Adjective: A vibrant dash of magic

The world of work needs a radical shift

We’re here to make shift happen

Now more than ever, organisations need to be creative and agile in the face of our changing world. We need teams that connect meaningfully and communicate powerfully. And people who have courage, confidence and a dash of ‘woo’.

We’re here to help leaders discover their creativity and influence, teams connect with their values and each other, and individuals develop their courage and communication skills.

We’re here to help organisations overcome change fatigue, apathy, disconnection and underperformance so they can build profitability, better manage risk and have a bigger impact on the world.

DISCOVER HOW

The Serious Woo way

Disrupting workplace learning bleurghs
one program at a time

Our unique experiential learning programs are delivered by an engaging and experienced team of corporate actors, specialised facilitators, coaches, designers, and researchers.

Our true-to-life activities and leadership simulations connect theory to practice and build confidence and creativity.

Our research-focused approaches, our vibrant delivery, and our practical, scenario-based coaching techniques are key to our bleurgh-disrupting mission.

Take care—

We take care of the people who work with us because we care about their safety, their success and their impact on the world.

Show courage—

We lead with courage in all aspects of our work. And we actively celebrate the courage it takes for people to willingly learn and grow when they participate in our programs.

Better together—

We value the power of the collective, the importance of connection and the ripple effect of small positive changes.

Get woo—

We’re always up for trying new things and working in new ways. We find space for fun, creativity, play and good times at work and in our workshops (woo is not just permitted, but encouraged).

But be serious about it—

We do serious thinking, serious research and have a serious commitment to results because we take the work we do and the impact we create seriously (ourselves? Not so much).

Partners & collaborators

We partner with the best to deliver the best. And our co-designed programs are created with a little extra dash of woo.

Innovation

We partner with IFEL, a global experiential learning institute empowering people through four-dimensional learning methods, driving collective creative intelligence. Together we deliver co-designed programs brimming with creativity and all the tools and resources you need to make enduring cultural change.

Culture & Inclusion

We collaborate with Inclusion @ Work, a boutique consultancy firm focusing on diversity, inclusion, workplace investigations, mediations, and cultural change. Together we deliver Courageous Conversations Workshops – tackling awkward workplace topics such as gender equality, safety, performance, and sexual harassment.

Technology & VR

We combine our forces with FGMNT
a tech software giant developing first-class augmented and virtual reality apps and tools around the globe. We’re the preferred learning design partner for FGMNT’s award-winning SITU360 interactive VR creation platform, and together we deliver training courses, inductions, and workshops via the power of virtual reality.

Mental Health

We work with Connect Pysch Services is a holistic, data-driven, mental health service provider for businesses and Australia’s first health tech ecosystem. Together we deliver Employee Assistance Programs to address life’s disruptions and create a resilient, collaborative, and productive workplace

Meet our founder
Kate Crawshaw, Experience Director

The world of work is both serious and woo.

Strategy, structure, responsibility, and results matter – but so do empathy, curiosity, conversation, connection, and the deeper reasons we show up to do the work.

At the heart of Serious Woo is Kate Crawshaw, who has spent her career helping people navigate that tension – developing the skills and awareness that make human connection work.

Kate Crawshaw has built her career helping leaders and teams connect more deeply, communicate more powerfully, and foster the self-awareness and empathy that strengthen real collaboration.

An experiential learning specialist, Kate blends real-world practice with research-backed frameworks. She is accredited to deliver the Fearless Organisation Scan (a psychological safety measurement), a Certified Facilitator of Own Your Armor (building relational intelligence), and a Certified Warm Data Host with the Bateson Institute (supporting systems thinking and human complexity). Kate also holds a Certification in Experiential Learning from the US-based Institute of Experiential Learning, where she is a faculty member and affiliate. She is additionally accredited in the Kolb Learning Style Inventory 4.0 and as a Team Learning Report facilitator.

Kate walks the talk – she’s a lifelong learner herself. If you’re curious about her broader background, you can find more on LinkedIn.

Kate brings an innovative approach to workplace learning, drawing on the arts, relational systems thinking, and behavioural science to design experiences that go beyond instruction, tapping into curiosity, courage, and connection. She has worked with a wide range of organisations, from large professional services firms and government agencies to local government teams and arts organisations, helping them strengthen conversations, team dynamics, and leadership practice.

Known for her creative seriousness (and for having one of those faces that feels strangely familiar to everyone), Kate makes big human challenges like feedback, conflict, and trust feel doable. She helps people feel at ease while tackling the tough stuff – building stronger team relationships that create the conditions for innovation.

Erica Edmands

An accomplished lawyer working at the pointy end of workplace disputes, Erica knows a thing or two about human resources, diversity, and inclusion within the corporate space. Research driven and change focused, Erica’s insight and skills run deep in the workplace from gender equity and discrimination to misconduct and driving courageous conversations.

Meet our seriously woo-nderful facilitators & corporate actors

Our diverse, creative, and exceptionally talented team of corporate actors and specialised facilitators bring the magic to Serious Woo’s experiential learning programs.